{"id":712,"date":"2026-01-30T12:36:46","date_gmt":"2026-01-30T07:06:46","guid":{"rendered":"https:\/\/tmzon.com\/blog\/?p=712"},"modified":"2026-01-30T12:38:39","modified_gmt":"2026-01-30T07:08:39","slug":"trademark-vs-company-name-registration-india-2026","status":"publish","type":"post","link":"https:\/\/tmzon.com\/blog\/trademark-vs-company-name-registration-india-2026\/","title":{"rendered":"Trademark vs Company Name: Key Differences Explained (2026)"},"content":{"rendered":"\n<p>Choosing a name for your business is one of the first big decisions every entrepreneur makes. But in India, there is a crucial legal distinction many people miss:&nbsp;<strong>your company name and your trademark are not the same thing<\/strong>.<\/p>\n\n\n\n<p>Understanding this difference can save you from costly disputes, forced rebranding, and rejection of your applications later.<\/p>\n\n\n\n<p>The most important takeaway:<br><strong>MCA approval of your company name does NOT mean your name is safe as a brand or available as a trademark<\/strong><strong>.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What a&nbsp;<strong>company\/LLP name<\/strong>&nbsp;is under Indian law<\/li>\n\n\n\n<li>What a&nbsp;<strong>trademark<\/strong>&nbsp;is and how it works<\/li>\n\n\n\n<li>The key&nbsp;<strong>differences in protection, rights, and enforcement<\/strong><\/li>\n\n\n\n<li>Which is actually&nbsp;<strong>more important to register first<\/strong><\/li>\n\n\n\n<li>Practical examples, common mistakes, and the&nbsp;<strong>right strategy for startups and small businesses in India<\/strong><\/li>\n<\/ul>\n\n\n\n<p>At the end, you will also see how platforms like&nbsp;<a href=\"https:\/\/tmzon.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">TMZON<\/a>&nbsp;can help you with hassle\u2011free trademark consultation and documentation across India.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id712_716819-d3 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id712_716819-d3 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id712_716819-d3 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id712_716819-d3 .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<h2 class=\"wp-block-heading\" id=\"1-what-is-a-company-name\">What Is a Company Name?<\/h2>\n\n\n\n<p>A&nbsp;<strong>company name<\/strong>&nbsp;(or LLP name) is the&nbsp;<strong>legal name of your business entity<\/strong>&nbsp;registered with the Ministry of Corporate Affairs (MCA) under the Companies Act, 2013 or the LLP Act.<\/p>\n\n\n\n<p>Examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cABC Technologies Private Limited\u201d<\/li>\n\n\n\n<li>\u201cXYZ Foods LLP\u201d<\/li>\n<\/ul>\n\n\n\n<p>Key points about a company name in India:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It is approved and reserved on the&nbsp;<strong>MCA portal<\/strong>&nbsp;(RUN\/SPICe+).<\/li>\n\n\n\n<li>MCA mainly checks for&nbsp;<strong>identical or too closely resembling names<\/strong>&nbsp;in its own records and some restrictions under the Companies (Incorporation) Rules.<\/li>\n\n\n\n<li>It&nbsp;<strong>does not automatically give you brand or product protection<\/strong>.<\/li>\n\n\n\n<li>It is used for legal, banking, tax and compliance purposes \u2013 on PAN, GST, bank accounts, ROC filings, etc.<\/li>\n<\/ul>\n\n\n\n<p>In simple terms:&nbsp;<strong>your company name is your business\u2019s legal identity<\/strong>, not necessarily your brand identity in the market.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-what-is-a-trademark\">What Is a Trademark?<\/h2>\n\n\n\n<p>A trademark is a sign that identifies your goods or services and distinguishes them from others in the market.<\/p>\n\n\n\n<p>It can be:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A word or name \u2013 e.g., \u201cTATA\u201d, \u201cAMUL\u201d<\/li>\n\n\n\n<li>A logo or device<\/li>\n\n\n\n<li>A tagline \u2013 e.g., \u201cHave a break\u201d<\/li>\n\n\n\n<li>Even shapes, colours or sound marks in some cases<\/li>\n<\/ul>\n\n\n\n<p>In India, trademarks are governed by the&nbsp;<strong>Trade Marks Act, 1999<\/strong>&nbsp;and are registered with the&nbsp;<strong>Trade Marks Registry<\/strong>&nbsp;(under the Controller General of Patents, Designs and Trade Marks).<\/p>\n\n\n\n<p>Key aspects of a trademark:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It protects your&nbsp;<strong>brand identity<\/strong>&nbsp;in specific&nbsp;<strong>classes of goods and services<\/strong>&nbsp;(Nice Classification \u2013 Class 1 to 45).<\/li>\n\n\n\n<li>It gives you&nbsp;<strong>exclusive rights<\/strong>&nbsp;to use the mark for those goods\/services.<\/li>\n\n\n\n<li>You can legally stop others from using&nbsp;<strong>identical or confusingly similar<\/strong>&nbsp;marks.<\/li>\n\n\n\n<li>You can&nbsp;<strong>assign, license, franchise<\/strong>&nbsp;your trademark and build brand value.<\/li>\n<\/ul>\n\n\n\n<p>In simple words:&nbsp;<strong>your trademark protects what the customer sees on your product, website, app, packaging, invoice, signage and remembers as your brand.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-company-name-vs-trademark-the-legal-differences\">Company Name vs Trademark: The Legal Differences<\/h2>\n\n\n\n<p>Here is a quick comparison to understand the distinction clearly:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-left\" data-align=\"left\">Aspect<\/th><th class=\"has-text-align-left\" data-align=\"left\">Company \/ LLP Name<\/th><th class=\"has-text-align-left\" data-align=\"left\">Trademark<\/th><\/tr><\/thead><tbody><tr><td>Authority<\/td><td>MCA (Ministry of Corporate Affairs)<\/td><td>Trade Marks Registry (CGPDTM)<\/td><\/tr><tr><td>Law<\/td><td>Companies Act, 2013 \/ LLP Act<\/td><td>Trade Marks Act, 1999<\/td><\/tr><tr><td>Purpose<\/td><td>Legal\/business identity of entity<\/td><td>Brand identity for goods\/services<\/td><\/tr><tr><td>Scope of Protection<\/td><td>Only against identical\/very similar legal names<\/td><td>Against confusingly similar marks in the same class<\/td><\/tr><tr><td>Territory<\/td><td>Across India as legal entity name<\/td><td>Across India for the specific classes registered<\/td><\/tr><tr><td>Rights Granted<\/td><td>Right to use name as registered entity<\/td><td>Exclusive right to use mark and stop infringers<\/td><\/tr><tr><td>Mandatory?<\/td><td>Yes, to incorporate a company\/LLP<\/td><td>No, but essential for brand &amp; long-term protection<\/td><\/tr><tr><td>Tenure<\/td><td>As long as company exists<\/td><td>10 years per registration, renewable indefinitely<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>The most important takeaway:<br><strong>MCA approval of your company name does NOT mean your name is safe as a brand or available as a trademark.<\/strong><\/p>\n\n\n\n<p>You could still receive an objection or opposition from an existing trademark owner even if MCA has cleared your company name.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-which-is-more-important-to-register-trademark-or\">Which Is More Important to Register: Trademark or Company Name?<\/h2>\n\n\n\n<p>From a pure legal standpoint, you need a&nbsp;<strong>company or LLP name<\/strong>&nbsp;to create the business entity. So, incorporation requires that first.<\/p>\n\n\n\n<p>But from a <strong>brand protection and business risk<\/strong> perspective, <strong>trademark registration is more important and more powerful<\/strong>. Here is why:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Trademark gives you exclusive brand rights; company name does not.<\/strong><br>Another business could use a similar or identical brand name as long as their legal entity name is different, unless you have trademark rights and enforce them.<\/li>\n\n\n\n<li><strong>Trademark prevents future conflicts and forced rebranding.<\/strong><br>If you build a brand for years and later find someone has an older registered trademark, you may be forced to change your brand name, domain, packaging, and signage \u2013 at huge cost.<\/li>\n\n\n\n<li><strong>Trademark is what customers recognize, not the company\u2019s legal suffix.<\/strong><br>Consumers remember \u201cXYZ FOODS\u201d or \u201cABC TECH\u201d, not \u201cXYZ Foods Private Limited\u201d in ROC records.<\/li>\n\n\n\n<li><strong>Investors and big clients look for trademark protection.<\/strong><br>Serious investors and corporate clients often ask:\n<ul class=\"wp-block-list\">\n<li>\u201cIs the brand name registered as a trademark?\u201d<\/li>\n\n\n\n<li>\u201cAre there any pending oppositions or disputes?\u201d<br>This directly affects valuation and risk assessment.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>You can run a brand even without a company, but not vice versa.<\/strong><br>Sole proprietors, partnerships and even individuals can register and own trademarks. Your brand can survive even if the entity changes. But a company name without brand protection has very limited value in the market.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Practical Priority Order for Most Businesses<\/h2>\n\n\n\n<p>For most startups and small businesses in India, the&nbsp;<strong>smart order<\/strong>&nbsp;is:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Do a&nbsp;<strong>trademark search<\/strong>&nbsp;first to identify a strong, available brand name.<\/li>\n\n\n\n<li>Based on that, decide your&nbsp;<strong>company\/LLP name<\/strong>&nbsp;(it may be same or slightly different).<\/li>\n\n\n\n<li>Incorporate your entity with MCA.<\/li>\n\n\n\n<li>Immediately file for&nbsp;<strong>trademark registration<\/strong>&nbsp;in relevant classes.<\/li>\n<\/ol>\n\n\n\n<p>Platforms like&nbsp;<a href=\"https:\/\/tmzon.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">TMZON<\/a>&nbsp;help entrepreneurs with pre-filing trademark searches, advice on classes, and end\u2011to\u2011end documentation so that both your brand and your legal entity are aligned and protected.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-common-mistakes-entrepreneurs-make\">Common Mistakes Entrepreneurs Make<\/h2>\n\n\n\n<p>Many Indian businesses commit the same errors when it comes to names and trademarks:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Assuming MCA approval = brand protection<\/strong><br>Getting your name approved on the MCA portal only means there is no identically named existing company\/LLP as per their records. It does&nbsp;<strong>not<\/strong>&nbsp;check comprehensively for trademarks in all classes and combinations.<\/li>\n\n\n\n<li><strong>Using a brand name for years without filing a trademark<\/strong><br>This exposes you to two major risks:\n<ul class=\"wp-block-list\">\n<li>Someone else may register the same\/similar mark before you.<\/li>\n\n\n\n<li>You may get a legal notice or opposition from someone who already owns a similar mark.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Ignoring trademark classes<\/strong><br>Many people don\u2019t realize that protection is&nbsp;<strong>class-specific<\/strong>. \u201cXYZ\u201d for clothing (Class 25) is not the same as \u201cXYZ\u201d for software (Class 9). A proper classification strategy is crucial.<\/li>\n\n\n\n<li><strong>Choosing very descriptive or generic names<\/strong><br>Terms like \u201cBest Furniture Store\u201d, \u201cPure Milk Company\u201d are weak as trademarks. Descriptive or generic marks are harder to register and enforce. Picking a distinctive mark (coined, arbitrary, or suggestive) builds a stronger brand.<\/li>\n\n\n\n<li><strong>Not matching domain name, social handles, and trademarks<\/strong><br>In the digital age, you must think of your&nbsp;<strong>domain name, social media handles, app name and trademark together<\/strong>. Mismatches cause confusion and dilute your brand.<\/li>\n<\/ol>\n\n\n\n<p>Professional assistance from a specialized platform like&nbsp;<strong>TMZON<\/strong>&nbsp;can help you avoid these traps at the planning stage itself, not after problems arise.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-can-my-company-name-and-trademark-be-different\">Can My Company Name and Trademark Be Different?<\/h2>\n\n\n\n<p>Yes, they&nbsp;<strong>can<\/strong>&nbsp;be different, and often are.<\/p>\n\n\n\n<p>Examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Company name: \u201cABC Retail Private Limited\u201d<br>Trademark\/Brand: \u201cURBANSTYLE\u201d for clothing<\/li>\n\n\n\n<li>Company name: \u201cXYZ Foods LLP\u201d<br>Trademark\/Brand: \u201cTASTYKITCHEN\u201d for spices<\/li>\n<\/ul>\n\n\n\n<p>Legally, there is&nbsp;<strong>no requirement<\/strong>&nbsp;that your trademark must be identical to your company name. However:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It is often cleaner and easier for customers if there is a connection.<\/li>\n\n\n\n<li>Many businesses keep the&nbsp;<strong>root word<\/strong>&nbsp;common \u2013 for example, \u201cTMZON Legal Services Private Limited\u201d as the entity and \u201cTMZON\u201d as the brand.<\/li>\n<\/ul>\n\n\n\n<p>When planning your structure, it is wise to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Finalize your&nbsp;<strong>core brand name<\/strong>&nbsp;after a proper trademark search.<\/li>\n\n\n\n<li>Then decide whether to have a similar or related&nbsp;<strong>company name<\/strong>.<\/li>\n\n\n\n<li>File&nbsp;<strong>trademark application<\/strong>&nbsp;early, even if your company is new.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"7-what-if-someone-else-has-trademark-but-i-have-th\">What If Someone Else Has Trademark, but I Have the Company Name?<\/h2>\n\n\n\n<p>This is where many entrepreneurs get a shock.<\/p>\n\n\n\n<p>Scenario:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You incorporate \u201cABC Technologies Private Limited\u201d.<\/li>\n\n\n\n<li>Later, you discover someone already owns the trademark \u201cABC\u201d in Class 42 for software services.<\/li>\n<\/ul>\n\n\n\n<p>Consequences may include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>They may send you a&nbsp;<strong>legal notice<\/strong>&nbsp;claiming infringement or passing off.<\/li>\n\n\n\n<li>You may face&nbsp;<strong>objection or opposition<\/strong>&nbsp;if you file a trademark for \u201cABC\u201d.<\/li>\n\n\n\n<li>You might be forced to&nbsp;<strong>change your brand<\/strong>, and sometimes even tweak your company name if confusion is too high in the same industry.<\/li>\n<\/ul>\n\n\n\n<p>Courts in India have repeatedly held that&nbsp;<strong>trademark rights and goodwill<\/strong>&nbsp;can override mere company name registration if there is confusion and prior use by the trademark owner.<\/p>\n\n\n\n<p>This is why, from a risk perspective, trademark registration and clearance is more critical than just getting the company name approved.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Understanding the significance of a <strong>trademark<\/strong> can guide your brand strategy effectively.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"8-best-strategy-for-new-businesses-in-india\">Best Strategy for New Businesses in India<\/h2>\n\n\n\n<p>To minimize risk and maximize brand value, a practical approach is:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Initial Name Brainstorming<\/strong><br>Shortlist 3\u20135 potential brand names that are distinctive and not purely descriptive.<\/li>\n\n\n\n<li><strong>Preliminary Trademark Search<\/strong><br>Check availability on the <a href=\"https:\/\/ipindia.gov.in\/\" data-type=\"link\" data-id=\"https:\/\/ipindia.gov.in\/\" target=\"_blank\" rel=\"noopener\">IP India<\/a> public search portal, and better, take expert help to assess phonetic similarity and risk of objection.<\/li>\n\n\n\n<li><strong>Domain and Social Handle Check<\/strong><br>See if matching domain names and social handles are available.<\/li>\n\n\n\n<li><strong>Decide on Final Brand Name<\/strong><br>Select the name that is legally safer and commercially attractive.<\/li>\n\n\n\n<li><strong>Align Company\/LLP Name<\/strong><br>Decide whether to adopt the same name, or use a related corporate name (e.g., adding \u201cLegal\u201d, \u201cTechnologies\u201d, \u201cFoods\u201d, etc.).<\/li>\n\n\n\n<li><strong>File Trademark Application Early<\/strong><br>Don\u2019t wait until your brand is famous. File as soon as you finalize the mark and decide the classes.<\/li>\n\n\n\n<li><strong>Maintain Consistent Use<\/strong><br>Use the mark consistently with the proper spelling, logo version, and get legal documents, invoices, website and packaging aligned.<\/li>\n<\/ol>\n\n\n\n<p>If you want help with any or all of these steps,&nbsp;<a href=\"https:\/\/tmzon.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">TMZON<\/a>&nbsp;provides:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Trademark search and consultation<\/li>\n\n\n\n<li>Advice on classes and filing strategy<\/li>\n\n\n\n<li>Drafting and filing of trademark applications<\/li>\n\n\n\n<li>Handling objections and replies<\/li>\n\n\n\n<li>Documentation support across India<\/li>\n<\/ul>\n\n\n\n<p>This ensures your brand is protected properly from day one.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"9-conclusion-trademark-wins-on-long-term-importanc\">Conclusion: Trademark Wins on Long-Term Importance<\/h2>\n\n\n\n<p>To sum up:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You&nbsp;<strong>must<\/strong>&nbsp;register a company or LLP name to create a legal entity.<\/li>\n\n\n\n<li>But in terms of&nbsp;<strong>brand protection, legal rights, market recognition and business valuation<\/strong>, a&nbsp;<strong>trademark<\/strong>&nbsp;is more powerful and more important in the long run.<\/li>\n\n\n\n<li>MCA approval of your company name&nbsp;<strong>does not guarantee<\/strong>&nbsp;that your brand is safe from trademark disputes.<\/li>\n\n\n\n<li>The smart strategy is to&nbsp;<strong>plan your trademark and company name together<\/strong>, with trademark clearance and registration at the centre of your branding decisions.<\/li>\n<\/ul>\n\n\n\n<p>If you are planning to start a business, rebrand, or protect an existing brand in India and want an end\u2011to\u2011end, documentation\u2011friendly solution, you can visit&nbsp;<a href=\"https:\/\/tmzon.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">TMZON<\/a>. TMZON focuses specifically on&nbsp;<strong>trademark consultation and documentation<\/strong>, helping you file correctly, respond to objections, and safeguard your brand identity across India.<\/p>\n\n\n\n<p>Investing in a good trademark today can save you from legal headaches, rebranding costs, and lost goodwill tomorrow.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Choosing a name for your business is one of the first big decisions every entrepreneur makes. But in India, there is a crucial legal distinction many people miss:&nbsp;your company name and your trademark are not the same thing. Understanding this difference can save you from costly disputes, forced rebranding, and rejection of your applications later. 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href=\"https:\/\/tmzon.com\/blog\/category\/startup-legal-basics\/\" rel=\"category tag\">Startup Legal Basics<\/a>","rttpg_excerpt":"Choosing a name for your business is one of the first big decisions every entrepreneur makes. But in India, there is a crucial legal distinction many people miss:&nbsp;your company name and your trademark are not the same thing. Understanding this difference can save you from costly disputes, forced rebranding, and rejection of your applications later.&hellip;","_links":{"self":[{"href":"https:\/\/tmzon.com\/blog\/wp-json\/wp\/v2\/posts\/712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tmzon.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tmzon.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tmzon.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tmzon.com\/blog\/wp-json\/wp\/v2\/comments?post=712"}],"version-history":[{"count":4,"href":"https:\/\/tmzon.com\/blog\/wp-json\/wp\/v2\/posts\/712\/revisions"}],"predecessor-version":[{"id":717,"href":"https:\/\/tmzon.com\/blog\/wp-json\/wp\/v2\/posts\/712\/revisions\/717"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tmzon.com\/blog\/wp-json\/wp\/v2\/media\/715"}],"wp:attachment":[{"href":"https:\/\/tmzon.com\/blog\/wp-json\/wp\/v2\/media?parent=712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tmzon.com\/blog\/wp-json\/wp\/v2\/categories?post=712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tmzon.com\/blog\/wp-json\/wp\/v2\/tags?post=712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}